• It needs to be neat and tidy,
• user friendly,
• informative,
• fresh but competitive,
• intelligently put together and worthy of a read.

A well crafted website will highlight your business and its services and products. Your content needs to be free of any grammatical errors. It must be realistic, persuasive and helpful at the same time for any visitor that lands on it.

Initiate a warm welcome and make a two-way connection.  Give the visitor what they need most. Create a page that invites the visitor to want to talk with your organisation. Provide fantastic information that is both educational. When a potential client lands on a page they are searching for a solution to their problems. So, it is wise to provide that solution in a way on the web-page so that they can interact with your organisation.

The web has gone through many transitions in the past few decades and there is no place for a site that is not responsive any more. That is why we design and build responsive websites for all businesses.



Responsive web design should be the first thing on your mind since half the visitors tend to land on your site using a hand held smart device.

A business website should be responsive design that automatically works and adjusts itself on most devices from smart phones, tablets, laptops and desktops with large screens. There is no excuse not to do this. If you have a website and it is not responsive then get in touch with us to convert your site into responsive web design.

Having high quality is the best way to optimise your web pages. That is why you really want to have the  best content on our site. Another factor we take into consideration is the loading times of a page and specially the home page.  Research has shown that visitors have high expectancy when visiting a web page. generally a visitor is less tolerant of pages or websites that take a long time to load and most would leave and look somewhere else.



A page that is optimised for small devices shows that they are looking after the interest of the visitor. Sometimes web pages need to hide some of the elements on a page on small devices.  This is optimising the quality of the page for small device visitors. Give the small device visitor just the right amount of information and not burden them with information overload.

Small devices sometimes need less and, less is better in a lot of cases. We found that replacing a bunch of text with a nice image can convey the message much better and faster. This is why Expert Web Media website designers and developers do a better job in conveying the right message. This means that your web designer and web developer must intelligently optimise all images, videos and page scripts to download faster without compromising on quality and information.

Another important factor we would like to share here is sectionalising and highlighting each area so that the visitor gets the overall message just from the headings alone. Internet visitors tend to scan first and then go back and read the page after. If your page satisfies their expectations then they will slow down and dive in to take a closer look at what you’re providing and offering. 

Just note here, the visitor is searching for a solution to their problem.

Finally, apart from looking good and having great content, your next job is to be search engine friendly. Your web-page coding behind the page needs to talk with the search engine bots that come around to see what you’re offering and what information you have for your audience.

Your biggest job is to make sure the web page has a tonne of content to please the search engines without overwhelming your visitors.  If your page is nicely put together for the user first then your search engine friendly coding should work together to provide what the search engine bots need from your webpage.  Small business web design is probably one area where you need to let the professionals do their work.

Important pages on any website needs a good presence on search engine listings. It is a competitive world and your site needs to be on par with the competing sites.

These pages require the important features to tell search engines about your page and site. We write and develop pages that are search engine optimised.

Search engine optimisation is another industry that will help your site compete with the competition for ranking on search engine listings.  Everybody wants to rank their website listing on the first page for the competitive search phrase. The job of a carefully optimised page will help to just do that.

At the end of the day your homepage is ready. It has gone through all the design iterations, updates,  changes and finally gone active on the web.

There is a delicate balance on a web page that web page builders do. Each webpage needs to be written and executed as precisely as possible. Web designers, web developers, copywriters and SEO experts roles are to bring this out.

Get your brand on the web by a trained and experienced business web designers and developers.  Expert Web Media is a web agency with expertise to handle all types of business website design and development requirements.