For this example, we’ll take the Mowing Industry and more specifically the landscaping sector to portray the information as clearly as possible.
We know that the landscaping industry is a competitive one, but one that can be very lucrative. There are lots of big franchises trying to rank on the first page for this industry.
But, first, we’ll need to know how individual pages rank in search engines.
Let’s say I purchased a house and that I want my front yard to be fixed and looked after. I need landscaping to be done on my front yard. So, in an era where a computer or a mobile device is at hand allows me to search for landscapers in my area with my favourite search engine. Every person in each suburb will get a different and specific search results from the search engine for terms like “Landscaping Services”.
Google will give me the most relevant pages related with the highest ranking and highest quality page for this phrase for someone located in Mulgrave relevant to Mulgrave.
Based on this information, we create a page specific to Mulgrave and Landscaping Services in that area. Our page will tell the search engine exactly what we do and what services or products we have for that area.
Google, Yahoo and Bing use different ways to adjust who gets to be shown on 1st page. Every page has key phrases that it tries to match the user search phrases too.